I can’t tell you how many times over the years, we’ve poured blood sweat and tears into a project, only to get to the finished concept and that wonderful question comes along ‘one last thing, can we make the logo bigger?’

Tumbleweed rolls, the world stops… our world ends….

This happened again recently and it prompted me to write this post. I think this is possibly THE most dreaded question us designers dread!

So here’s 4 reasons NOT to make the logo bigger!

1. Your potential customer is not buying your organisation – they’re buying what you can do for them. In other words, they are not interested in seeing your logo bigger.
2. If your logo is great then as it is recognisable and memorable it’ll still be meaningful at a small size.
3. Your logo looks better with space around it – the space itself helps it to stand out.
4. It’s important to balance the scale of all the different design elements on whatever you’re designing. Enlarging your logo out of proportion with the rest of the design makes the whole thing look unbalanced and unprofessional. Hence why our world ends ….. ?

So there you have it.  In the meantime here’s a great marketing parody on making the logo bigger from the key scene of “A few good men” with Tom Cruise and Jack Nicholson.