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About us - who we are

Over 30 years as a Staffordshire creative agency

Be Smart Design is a Staffordshire creative agency founded with a simple idea: clients should feel looked after, understand what is happening and be proud of the work they receive. More than 30 years later, that still shapes how we work.

We’ve grown from our early days into a Staffordshire creative agency, working across branding, graphic design, websites and communications for businesses, public sector organisations and social housing providers. Since 2003, we’ve worked from West End Studio, our converted church in Gailey, Staffordshire.

Over the years we’ve worked with organisations including National Grid, Staffordshire County Council, Rolls-Royce, Bromford and Livv Housing, alongside ambitious SMEs and owner-managed businesses. Whatever the size of the client, the approach is the same: understand the real problem first, then create work that solves it.

We turn complicated briefs into clear, distinctive brands and communications that people actually want to engage with.

How we work

When good just won’t do -​

Our mission is creative greatness.

We’re authentic to the core -​

A real business helping real clients with real challenges.

We’re bold, brave and smart -​

Approaching projects with confidence and pushing boundaries.

We question the norm -​

Always exploring, innovating and breathing life into the ordinary.

We’re unconditionally supportive -​

Going out of our way to be friendly, generous and considerate to everyone we collaborate with.

Over the years, our Staffordshire creative agency has worked with organisations of all shapes and sizes, from major national brands and public sector bodies to social housing providers and owner-managed businesses. Whatever the sector or size of the project, the principle is the same: understand the real challenge first, then create work that solves it.

Who we've worked with

Utilities

Social Housing

Retail

Industrial

Team Be.Smart

Say hello to the Be.Smart team: friendly, approachable and bloody good at what they do.

Philippa Smart

Founder & Managing Director

Philippa founded Be Smart Design more than 30 years ago and leads the agency’s brand strategy and client direction, helping clients across social housing, public sector, industrial and SME markets turn business challenges into clear brands and communications.

Likes crumpets and loves marmite!
   Connect with Philippa

Steve Barnes

Creative Director

Steve has over 20 years’ experience in the design industry and has worked on everything from ballroom dancing to race cars. He brings ideas, creativity and a sharp eye for detail to every brief.

He’s also a proud nerd, sports fan and committed animal lover.
   Connect with Steve

Will Johnson

Graphic & Web Designer

Will is our web and digital guru, working across websites, social media and all things online. If it needs designing, building or making work properly on screen, he’s usually the one getting stuck into it.

When he’s not coding or designing, he’s into vinyl, music and Lambrettas.
   Connect with Will

Heather Picken

Client Services

Heather brings together a background in both design and administration, so she understands the creative side of a project as well as the detail needed to keep everything organised and moving.

She’s also a big fan of music, fast cars, chocolate and wine.
   Connect with Heather

James Merrick

Photographer / Designer

James is a talented photographer with experience across both environmental and product photography, as well as a strong background in graphic design. That combination means he can think about the whole visual picture, not just the shot itself.

When he’s behind the camera, he’s usually looking for the detail that makes the image work.

Daisy Pup

Studio Pup

Daisy takes her role very seriously: welcoming visitors, supervising the studio and keeping morale high.

She also loves walks, swimming, licking faces and sleeping. Woof. X

Dottie Dawg

Studio Dog

The backbone of the business. Dottie manages office happiness levels, monitors tea breaks and keeps a close eye on day-to-day playtime.

She loves walks, chasing balls and generally making sure nobody takes work too seriously.

Join the Team

Work With Us

Think you could be a good fit for Be Smart?

Join the Team

Freelancers

We’re always interested in hearing from talented people who think they’d be a good fit for Be Smart. If you’re a designer, developer, photographer or creative thinker with plenty of ideas and a good sense of humour, drop us a line and tell us a bit about yourself to: hello@besmartdesign.co.uk
Say hello