A look into the vibrant landscape of inclusive design

Today we’re embarking on a fascinating exploration of the intricate maze that is design, guided by the languages of colour, accessibility, diversity, fairness, and inclusivity.  

Join us on this enlightening journey into the realm of inclusive design. Together, let’s explore how design can embrace diversity, foster accessibility, and champion inclusivity. We invite you to be part of creating a more equitable and harmonious design landscape that celebrates the uniqueness of every individual. Come along and let’s make a difference together in the world of inclusive design. 

Before we jump in, let’s take a moment to reflect on some eye-opening and, at times, sobering facts: 

  • Approximately 1 in 12 men and 1 in 200 women experience colour blindness. Just imagine the daily challenges they face, and it encourages us to consider their needs. 
  • Over 1 billion people worldwide have some form of visual impairment. That’s roughly one-seventh of the global population, reminding us of the importance of designing with accessibility in mind. 
  • Only a mere 3% of stock images feature people of colour, which falls short of reflecting our diverse global community. 
  • On a positive note, a reassuring 70% of consumers prefer to engage with companies that champion diversity and inclusion. 
  • There seems to be a clear discrepancy here, doesn’t there? Perhaps it presents an opportunity for us, as designers, to step up and make a difference. 

Inclusive design: a kaleidoscopic vision for everyone 

Inclusive design breaks free from rigid rules and norms. It’s about crafting products, services, and environments that are accessible to all, regardless of their abilities. It’s about designing a world that bursts with vibrant hues, a world that doesn’t fade into monochrome for those who are visually impaired or colourblind. But inclusive design goes beyond the visual spectrum. It’s about creating a welcoming and inclusive universe that embraces everyone, irrespective of age, size, or ability. It’s about shaping a world where everyone feels valued and included. 

Stocking up on diversity 

Stock images are to the internet what David Attenborough is to nature documentaries – they’re everywhere. Yet, only 3% feature people of colour. As designers, we must strive to choose images that mirror the real world, in all its diversity. Yes, it requires a bit more hunting, but the result is authentic representation and a richer tapestry of human connection. 

Mind the (colour) gap 

Here’s where we really don our superhero capes: in our mission to bridge the gap between what’s available and what’s needed. We believe in adding colour to the world, but in a way that’s inclusive. This is where colour accessibility comes into play, ensuring our designs are friendly to those with colour blindness and visual impairments. 

The tricks of our trade 

In our toolbox, we’ve got a few tricks up our sleeves. We use high-contrast colours and text alternatives for images. We avoid using colour alone to convey information, understanding that for some, colours may not be distinguishable. And above all, we keep the doors wide open to feedback from the disability community, because who better to guide us on their needs? 

Inclusive design is not just about the practicalities; it’s also about our mindset. We need to check our biases at the door and embrace continuous learning because the field of inclusive design is ever-evolving. We should always be mindful of our choices, use inclusive language, and actively involve ourselves in the inclusive design community. By doing so, we can contribute to a more inclusive and accessible world for all. 

Inclusive design in practice 

Take a look around, and you’ll spot glimmers of inclusive design in action. Apple’s VoiceOver feature is like music to the ears of those who are blind or visually impaired. Twitter’s accessibility features give everyone a fair shot at making their tweet go viral. And Google’s Material Design guidelines are like the golden rules of inclusive design. 

Our world is a vibrant tapestry of diverse experiences and abilities. And as designers, our mission is to reflect this diversity in our creations. It’s time to challenge the norms and go beyond traditional design practices that cater only to the “average” user. 

Every decision we make as designers matters – from the colours we choose to the fonts we use and the images we select. It’s in our hands to create a world where design is inclusive, where it doesn’t leave anyone out but celebrates everyone’s uniqueness. 

Inclusive design is not just a passing trend; it’s a necessity, a human right, and an opportunity for businesses. It requires us to be creative, take some risks, and show empathy. It might not always be an easy journey, but as designers, it’s our role to pave the way for a world that values, accepts, and celebrates every individual. 

 

Be smart, be inclusive with your marketing. Contact us today to help you build an accessible brand. 

Understanding your brand’s “why”: The cornerstone of authentic marketing

When it comes to creating a super duper successful brand, there’s one question that towers above the rest: Why? Why does your brand exist? Why should people care about what you’re offering? Why are you different?  

If you’re scratching your head or simply have no idea where to start, don’t worry, you’re not alone! In this blog we’re going to help you get started on the road to discovering your brand’s why. 

What’s so important about “why”? 

Let’s say you’re at a party, you meet someone new, and they start talking about what they do, where they live, and all the usual stuff. Interesting? Maybe. Memorable? Probably not. Now, imagine they tell you why they do what they do, what lights their fire, and why they’re passionate about it. Suddenly, you’re much more intrigued, right? 

In the same way, your businesses “Why” is the reason your brand exists beyond just making money. It’s what makes your business stand out in a crowded market, giving people a reason to choose you over someone else. When you’re clear about your purpose, it resonates with customers on a deeper level, turning them into loyal supporters and even advocates for your brand. 

Finding your “why” (hint: it’s not just about money) 

Let’s get one thing straight: your “Why” isn’t just about making a profit. While financial success is obviously very important, if it’s the only reason your brand exists, you’ll have a hard time connecting with your audience in a meaningful way. Think about it – if a business told you that they just wanted your money, you probably wouldn’t give it to them! 

Look at some of the brands you love. What sets them apart isn’t just their products or services; it’s the purpose behind what they do. Brands like Apple, Nike, or that small, local coffee shop you frequent have something in common, they stand for something more. They have a purpose that resonates with their customers. 

How to uncover your brand’s “why” 

So, how do you discover your brand’s “Why”? Don’t worry, it’s not as daunting as it might seem. Here’s a straightforward guide to help you get there: 

Reflect on your passion: What inspired you to start your business? Was there a problem you wanted to solve, or a change you wanted to make? Your passion is the first step in finding your “Why.” 

Consider your audience: Who are your customers, and what are their needs or challenges? Understanding what drives them can help reveal the purpose behind what you offer. 

Think bigger: Beyond what you sell, what impact do you want your brand to have? Whether it’s promoting sustainability, encouraging innovation, or building community, these larger goals can help to shape your “Why.” 

Ask “why” five times: Start with a basic question about your brand, and then keep asking “Why?” until you reach the core of your motivation. This technique can help you dig deeper and uncover the true reason behind your brand’s existence. 

For example… 

Say you run a bakery. At first glance, you might say, “I started my bakery because I love baking.” But if you dig a bit deeper, you might find your real “Why” is, “I believe in the power of sharing homemade, comforting food that brings people together.” Now, your brand isn’t just about selling baked goods, it’s about creating beautiful moments of connection. Tap into those emotions, folks!  

The impact of a purpose-driven brand 

Once you’ve identified your “Why,” it’s time to make it a central part of your brand. This is where the real transformation begins. 

Build trust through authenticity 

People are drawn to brands they believe are genuine. Nowadays, consumers are bombarded with marketing messages so authenticity really stands out. When your “Why” is clear and honest, it builds trust. Customers are more likely to choose your brand because they connect with what you stand for. 

Create consistent messaging 

Your “Why” should be the foundation of all your messaging, from your website copy to your social media posts. Consistent messaging reinforces your brand’s purpose and helps customers remember you. Plus, it simplifies the content creation process; when you know your “Why,” you’ll always have something meaningful to say. 

Inspire loyalty and advocacy 

When customers connect with your “Why,” they’re not just buying your product, they’re buying into your mission. This emotional connection encourages loyalty, leading to repeat business and enthusiastic recommendations. Loyal customers are like brand ambassadors, they’ll spread the word because they believe in what you’re doing. 

Handle challenges with purpose 

Running a business isn’t always easy. There will be tough times but having a clear “Why” can help you stay focused and motivated. It’s a reminder of your purpose and keeps you grounded, making it easier to weather challenges when they come your way without losing sight of what matters most. 

Final thoughts 

Your brand’s “Why” is more than just a marketing tool, it’s what creates the foundation of an authentic, purpose-driven brand. It sets you apart, helps you to connect with your audience, and builds lasting relationships. 

In the words of Simon Sinek, “People don’t buy what you do; they buy why you do it.” So go ahead, shout your “Why” from the rooftops! Not literally, of course, unless that’s your thing. (And if it is, please send pics, we’d love to see that level of enthusiasm!) Whether you’re crafting your next social media post or launching a new product, remember to keep your “Why” front and centre. 

 

Need some extra help discovering your brand’s identity? Contact our friendly team today, we’d love to help! 

Why we chose the colour magenta for our brand identity

Join us as we embark on a captivating colourful journey through the enchanting universe of magenta, the mesmerising hue that has stolen the hearts of all of us here at Be Smart.  

Magenta’s vibrant, bold, and awe-inspiring charisma is the very reason we chose it as the  core of our brand identity, eliciting admiration from both our clients and team members alike. 

 So, why did we fall head over heels for magenta? Join us as we embark on a chromatic rollercoaster of inspiration, wonder, and enlightenment. 

The magenta backstory 

To fully appreciate the captivating allure of magenta, let’s take a nostalgic journey. The name “magenta” made its debut in 1859, paying tribute to the Battle of Magenta in Italy. This audacious shade swiftly rose to prominence as a revolutionary aniline dye known as “fuchsine” which mesmerised the world. Over the years, magenta solidified its position in the colour palette, becoming timeless in the realms of fashion, art, and design. 

Magenta’s natural beauty 

Take a moment to appreciate the natural wonders that showcase the splendour of magenta. From the striking petals of fuchsias and orchids to the mesmerising feathers of flamingos and hummingbirds, magenta reigns as the undisputed queen of colours, captivating all who witness its brilliance. Here at Be Smart, we proudly embrace magenta as our signature shade. Its vibrant presence adds a pop on social media and branding efforts, while infusing our work with a touch of magic and undeniable joy. 

The magenta chakra connection 

But that’s not all! Magenta is more than just a visually appealing colour. It has a deep connection to the crown chakra, which is the seventh and final major chakra located at the top of the head. The crown chakra plays a vital role in guiding clear thinking, a sense of purpose, and a profound connection to the divine. Interestingly, the crown chakra is also associated with creativity, intuition, spirituality, and enlightenment – qualities that we strive to infuse into our boutique branding, design and digital agency. The affinity between magenta and the crown chakra is no coincidence; it adds an extra layer of significance to our work. 

The mystery of magenta 

Perhaps the most fascinating aspect of magenta is its very existence – or lack thereof. You see, magenta doesn’t genuinely exist on the visible colour spectrum. Instead, our brains invent this alluring hue to fill a void, essentially telling us that the colour we’re seeing “isn’t green.” A blend of red and violet, magenta defies the colour spectrum laws, which dictate that green should be the colour we perceive. Instead, our minds generate magenta, a captivating phantom that exists solely in our imagination. 

Magenta also holds a captivating duality. It straddles the line between warmth and coolness, effortlessly blending the fiery ardour of red with the serene composure of blue. This perfect balance makes magenta a versatile and adaptable colour, capable of conveying both playfulness and sophistication, depending on how it’s used. Its ability to evoke different emotions and moods allows magenta to be a flexible choice that suits various contexts and purposes. 

Why Be Smart chose magenta 

With its lively presence, spiritual meaning, and enigmatic origin, magenta personifies the playful, provocative, and confident essence of Be Smart. By adopting this fabulous colour, we’ve distinguished ourselves from the competition and embraced the risk-taking, assertive, and light-hearted spirit that characterises our small boutique branding and design agency. 

In a nutshell, magenta is the ideal colour to represent Be Smart. It’s bold, eye-catching, and deeply connected to creativity and intuition, while its mysterious nature adds a dash of humour and irreverence to our brand. Magenta encapsulates the soul of our agency, and we’re over the moon to share its magic with the world. 

So, the next time you spot magenta, remember that it’s more than just a colour; it’s a symbol of the infinite creativity, imagination, and inspiration within each of us. And who knows? Perhaps magenta’s unique charm will inspire you to take a leap, unleash your inner artist, and be smart, just like us. 

Are you ready to infuse your brand with colours and designs that will breathe life into your creative visions? 

 

Get in touch with our talented team at Be Smart today, and let’s embark on a journey to craft your brand identity! 

Why is brand consistency important and how can it give you a competitive advantage?

Consistency is a pretty big buzz word when it comes to marketing, right? We’re always being told to post consistently on socials, keep our messaging uniform, and make sure our branding is always on point. But why is brand consistency so important, and how can it give you a competitive advantage? 

Brand consistency is the key to earning customer trust and growing your business. Inconsistent branding, on the other hand, can hurt your brand’s reputation and is just plain confusing for potential customers! After all, how can they get to know and trust your brand if you don’t even know what your own brand looks and sounds like?  

What is brand consistency?  

Have you ever wondered why some brands just stick with you? Think about Coca-Cola, Apple, or Nike. What do they all have in common? It’s not just about their products; it’s about how they present themselves. This magic trick is called brand consistency, and it’s more powerful than you might think 

Consistency is all about being reliable. When people can count on you, they notice and remember you; in a business sense, this helps bring in new customers and keep the ones you already have. Staying consistent with your brand means using the same messaging, voice, and visuals in everything you put out into the world. This way, your audience always knows it’s you and thinks of you first when they need something you offer! 

Impact of inconsistent branding 

When building a brand, the last thing you want to do is confuse the market. Those people could be your perfect customers, but inconsistent branding can ruin your chances to generate leads or sales. So often when we buy something we are using emotions to do so and if you’re making your audience feel confused and distrustful, chances are they won’t want to buy from you! In other words, people buy from brands they connect with, and brands that feel authentic. It’s hard to connect with a brand that doesn’t have a consistent appearance. 

How to maintain consistent branding 

Okay, so now we know what brand consistency is and why it’s important, how the heck do you maintain brand consistency?  

How to achieve brand consistency 

Now that we’ve established why brand consistency is one of the most important things you can do for your brand, let’s talk about how to achieve it. It’s not as daunting as it might seem (we promise)! 

Define your brand

Start with the basics. What does your brand stand for? What is your core vision, mission, values, purpose and value proposition? Who is your ideal client? Defining these elements will create a foundation for your brand’s identity that you can then build your style guide around. And speaking of style guide…  

Create a brand style guide

This is your brand’s bible so to speak. It should include your logo, colour palette, typography, and tone of voice. The State Report found that even though 85% of organisations have brand guidelines, only 30% actually follow them consistently! Crazy figures, aren’t they? Without sticking to them, all the effort put into creating them goes to waste, and staff might not fully understand your brand’s vibe, making it hard to stay consistent.  

Be consistent across all platforms (duh)

Whether it’s your website, social media, packaging, or customer service, ensure that your brand’s identity stays the same no matter where you’re posting. If you’re all cheerful and chipper on Facebook only to be very serious with different colours used on your website, customers just aren’t going to know who you are. So, use the same colours, fonts, and tone of voice everywhere, and try to keep those visuals consistent too. 

Train your team

Your team is the face of your brand, so get them back in school (not literally) and train them to understand and embody your brand’s values and guidelines. This ensures that every interaction with customers is consistent and aligned with your brand and the service you want to deliver. 

Monitor and adjust

You probably thought you were done after you created a style guide, got posting consistently and trained your team? Sorry, but brand perception is an ongoing task! You’ll want to keep an eye on how your brand is being perceived, so use feedback and analytics to tweak and improve. Consistency doesn’t mean being static; it just means evolving while staying true to your core identity. 

How brand consistency sets you apart 

Now that you’ve got the hang of brand consistency, let’s talk about how it gives you that all important competitive edge. 

Standing out 

In a crowded market, being recognisable is half the battle. Consistent branding makes you stand out. It helps you catch the eye of potential customers and stay top-of-mind. 

Building loyalty

When customers know they can trust you to deliver the same quality and experience every time, they’ll keep coming back. This loyalty is priceless. It’s easier (and cheaper!) to retain existing customers than to acquire new ones. 

Premium pricing

Consistent branding often allows you to charge a premium. Why? Because people are willing to pay more for brands they trust and love. Think about luxury brands – their consistency in quality and image lets them command higher prices. 

Word of mouth 

Happy customers are your best marketers. When people love your brand, they talk (or yap as the cool kids say) about it. This organic word-of-mouth marketing is incredibly powerful and stems from a consistent and positive brand experience. 

Adaptability 

A strong, consistent brand can adapt to changes much more smoothly. Whether you’re launching a new product or entering a new market, your established brand identity will provide a solid base for you to build on – the skies the limit! 

Struggling with your brand’s identity and want to have a chat with us about it? Contact us today, we’d love to help! 

Pink is back! The Influence of Pink in Brand and Design

Well tickle us pink (yeah, we know), because today we’re talking about one of our favourite colours that’s taken the throne once again – pink! It’s bold, it’s vibrant, and it’s unapologetically back in the spotlight.  

So, let’s take a closer look at why this powerhouse hue is back in fashion and how it’s shaking up the design and branding world. 

The power and meaning of pink 

Pink has always been a colour loaded with meaning. Traditionally, it’s been associated with femininity, sweetness, and romance. However, modern interpretations have pushed these boundaries, giving pink a more exciting and versatile role. It’s a colour that can be both playful and sophisticated, soft and powerful.  

In branding, pink is used to convey a range of messages and emotions too. It can be warm and inviting or daring and rebellious. The key is in the shade and context! For example, soft pinks might suggest care and nurturing, ideal for wellness or beauty brands. On the other hand, bright, hot pinks scream energy and fun, perfect for products aimed at a younger, more typically adventurous audience. 

Barbie’s big influence 

Let’s talk about the elephant—or rather, the doll—in the room. Barbie. Yes, that Barbie. The Barbie movie (we love you, Margot Robbie!) has not only reintroduced us to this timeless toy but also reignited our love for all things pink. Barbie’s world is a pink paradise (when can we move in?), and this aesthetic has spilled over into the fashion and design realms in a big way. It seems that “think pink” is the new motto for brands. 

The film’s marketing was a masterclass in branding too. Every poster, product tie-in, and social media post was awash with vibrant shades of pink, creating an unmistakable and clear identity. This rebranding of Barbie has shown that pink is not just another colour; it’s a statement. It’s all about embracing a bold, unapologetic style and rejecting the notion that pink is “too girly” or “not serious”. 

Brands have picked up on this cultural shift too. Suddenly we’re seeing a lot more pink in the palettes. The impact is clear: pink is no longer seen as frivolous or niche. It’s powerful, versatile, and here to stay – and we are thrilled about it! 

Pink’s past prejudices 

Sadly, pink hasn’t always had it easy. For a long time, it was pigeonholed into a corner—deemed too feminine, too frivolous, or simply not professional enough. Fortunately, those days now appear to be a thing of the past. The rise of gender-neutral fashion and the breaking down of colour stereotypes have paved the way for pink to be appreciated for what it truly is: a versatile and exciting colour that can transform brands and captivate audiences. 

Take a moment to really think about it. Why shouldn’t pink be used in serious contexts? Why can’t it be the face of a powerful brand? The past few years have seen a cultural shift towards inclusivity and breaking norms. Pink is riding this wave, moving beyond its outdated prejudices and becoming a colour that represents strength, innovation, and inclusivity. 

Brands that nail their pink branding 

T-Mobile 

T-Mobile’s magenta is iconic. In an industry that has a whole lot of blue, black and grey, choosing such a standout colour was a smart move. This telecom giant has taken pink—a colour traditionally seen as soft—and made it synonymous with speed, reliability, and innovation. Their branding is a masterclass in consistency. From their stores to their promotional materials, the bold pink stands out, making them easily recognisable and reinforcing their brand identity.   

Victoria’s Secret 

When you think of pink in branding, Victoria’s Secret probably springs to mind. The brand has expertly used pink to define its identity, especially through its sub-brand PINK. Targeting a younger demographic, PINK uses a vibrant palette to create an image that’s both youthful and sophisticated. This clever use of colour has helped Victoria’s Secret remain a dominant force in the lingerie market, appealing to women of ages with a mix of fun and glamour. 

Glossier 

Glossier, the beauty brand that’s taken the world by storm, uses pink to communicate simplicity, elegance, and modernity. Their soft, millennial pink packaging is instantly recognisable and has become a symbol of their minimalist, user-friendly approach to beauty. Glossier’s branding proves that pink can be chic and sophisticated, appealing to a broad audience with its fresh and contemporary vibe. 

Pink in pop culture: Legally Blonde 2, Mean Girls, and the new Barbie 

Pink’s influence extends far beyond branding and into the realm of pop culture. Let’s rewind a bit and revisit some iconic moments where pink stole the show. 

Legally Blonde  

As if we could talk about pink in pop culture without mentioning Legally Blonde! Elle Woods, with her bubbly personality and pink outfits, taught us that pink can be powerful and professional. In “Legally Blonde” Elle’s pink wardrobe is more than a fashion statement; she redefines what it means to be a professional woman in pink, making it clear that competence and colour can go hand in hand. 

Mean Girls 

“On Wednesdays, we wear pink.” This line from “Mean Girls” became a cultural phenomenon, cementing pink as a symbol of popularity and power in high school hierarchies. The film used pink to represent both the exclusivity and the camaraderie of the Plastics, showing how colour can be a critical part of group identity and social dynamics. 

The New Barbie 

As mentioned earlier, the new Barbie movie has redefined pink for a new generation. The film’s visual feast of pink shades, from bubblegum to fuchsia, has captured the imaginations of audiences worldwide. It’s a reminder that pink can be playful, nostalgic, and forward-thinking all at once. The movie’s success has inspired brands to embrace pink in their marketing strategies, proving its enduring appeal and versatility. 

Final thoughts 

It’s pretty obvious at BeSmart that we love ourselves a bit of pink; our branding is magenta after all. Our use of magenta isn’t just about aesthetics though, we also use it to show what our brand is all about. This includes, uniqueness, creativity, friendliness, and even spirituality through magenta’s link to the crown chakra. This symbolises higher thinking, reflecting our approach to meaningful design. We always knew pink was powerful! 

 

Get in touch today to discuss your brand colours and how we can help you to create branding that really resonates with *your* audience!  

Proudly Authentic: Brands That Avoid Rainbow Hype And Show Genuine Pride

Pride Month is here, and with it we’re going to see a whole slew of rainbow branding and products. Now don’t get us wrong, we love to see the colours of the rainbow flying loud and proud! However, Pride month brings with it a whole lotta “rainbow washing”, with companies focusing on profits rather than authentic support.  

So, what is rainbow washing all about and how can you make sure your brand isn’t caught red (rainbow?) handed jumping on the LGBTQ+ bandwagon with ill thought-out campaigns? We reveal everything you need to know and even take a peek at some brands who have nailed authentic LGBTQ+ support!  

Okay, but seriously, what is rainbow washing? 

You know the story; It’s Pride Month, and every shop window you pass (in-person or whilst roaming the internet!) is adorned with rainbow-themed merchandise. Brands and companies are releasing limited-edition rainbow products, each claiming to be “supportive” of the LGBTQ+ community. On the surface, it seems like a glorious display of inclusivity and allyship. But beware! This phenomenon is what we call “rainbow washing”. 

Rainbow washing happens when companies and individuals use rainbow symbols and slogans to portray themselves as LGBTQ+ allies, yet their actions and policies tell a different story. At its core, it’s a performative display of support with a sneaky focus on using it for profits. This happens to a lot of awareness holidays, including Black Lives Matter, Black History Month, and Earth Day. 

So, how do I show support for the LGBTQ+ community the right way? 

Sure, rainbows are fantastic, but genuine support requires more than just whacking some colourful symbolism on your products and calling it a day. It’s lazy, unauthentic and can actually do harm to your company in the long run, particularly with Gen Z shoppers on the rise. This generation is more tech savvy and connected than any generation before it, and something they value above a TikTok dance, or a viral meme is honesty and unfiltered realness. 

You’ve told us the wrong way we hear you cry, so what the heck is the right way to show support? To get started on the path to true inclusivity, you need to think about the below: 

Educate yourself 

This one is really obvious, but it is often skipped. Before expressing support, take the time to educate yourself about the issues faced by the LGBTQ+ community. Learn about their history, the challenges they continue to face, and the progress they’ve made. Understanding their struggles and victories will give your support a more profound meaning and ensure you don’t wildly miss the mark with something that is instead pretty offensive… we’re looking at you, M&S sandwich.  

Look beyond the rainbows 

Yep, the rainbows are great, but genuine support requires more than just colourful symbolism. Do you have inclusive policies for employees? Can you employ a member of the LGBTQ+ community to lead your campaign? Can you work with LGBTQ+ run companies or LGBTQ+ influencers? Will you be supporting or making donations to LGBTQ+ charities and organisations? Don’t try to blind your customers with rainbows, they will dig deeper, and your support will be seen as pure tokenism if its outed as having very little substance. 

Amplify LGBTQ+ voices 

We get it okay, not every business is in a position to make a donation. However, you can still amplify voices and show support within that community by sharing their stories. This leads us nicely into our next point! 

Be an ally all year round 

Coming as no surprise, one of the most telltale signs that a company is rainbow washing is that their support fizzles right out after Pride Month as they can no longer profit from it. To truly be authentic, make sure you’re showing support year-round. Stick by your values and be public with them. 

Be an ally all around the world or nowhere!  

When companies wave the rainbow flag in places where it’s ‘cool’, but don’t do the same in spots like Dubai and the UAE, where being gay is less accepted or even illegal, it’s kind of like they’re rainbow washing. It’s like they’re picking and choosing where to show their support for LGBTQ+ rights, which might make you wonder if they’re just trying to look good and make more money in certain markets, instead of really standing up for the community everywhere. 

Which brands have shown genuine pride? 

We’ve given you some examples of support, but to help bring these ideas to life, let’s have a quick look into which brands have supported Pride Month in the right way and why these campaigns were so flipping awesome! 

Skittles 

We’re going to give you another reason to love this tasty sweet! In 2017, Skittles, launched a distinctive campaign titled ‘Give the Rainbow’ to show support during Pride Month. Scrubbing clean their packaging, they released limited edition white packets with the tagline “During Pride, only one rainbow matters”. 

Why it works: Not only did the white packaging help them stand out in a sea of rainbow slathered products, the black and white packs made a powerful statement about the essence of Pride Month – celebrating the LGBTQ+ community’s struggle for equality. They also made it clear that the profits from each limited-edition pack would be donated to UK-based LGBTQ+ charities. This transparency in their charitable contributions added to the campaign’s sincerity and led to the campaign now being run yearly. 

Converse 

Converse aren’t just about the sweet kicks, they’ve also got some pretty cool campaigns! For their 6th annual Pride campaign, Converse collaborated with five young LGBTQ+ creatives and over 50 LGBTQIA+ Converse teammates and allies to create a dazzling Pride collection. 

Why it works: By collaborating with LGBTQ+ individuals, Converse ensured that the campaign’s essence was rooted in real experiences and perspectives. Beyond these colourful designs and slogans, Converse backs its campaigns with tangible actions. Over the past six years, the company has donated a staggering $1.3 million to LGBTQ+ organisations, including the It Gets Better Project, the Ali Forney Center, BAGLY, and OUT MetroWest. They don’t just talk the talk; they lace up their Converse and walk the walk! 

Ben & Jerrys 

Now here’s an ice cream brand that is really worth screaming for! B&J are all about those clever puns, often renaming their popular flavours to support key LGBTQ events. For example, to show support for Vermont legalising gay marriage, they renamed the popular “Chubby Hubby” flavour to “Hubby Hubby”. Similarly, they joined hands with Marriage Equality in Ireland, renaming their Mint Chocolate Chunk flavour to “EngageMint Party”. 

Why it works: Ben and Jerry’s have one of (it not the best!) track record of supporting LGBTQ+ rights. They’ve continuously shown unwavering support, signing the USA Amicus Brief in 2015, partnering with and participating in Pride events, donating to charities, and more. This very visible support shows that their renames and rebranding aren’t just meaningless gestures designed to make profits a bit sweeter. 

 

Could your branding and campaigns use a little work? Contact us today to see how we can help! 

Cracking the Comms Code: Let’s Conquer The Annual Report Labyrinth

annual report

It’s time to venture into the labyrinth that is the annual report – those enigmatic puzzles of paperwork that both challenge and intrigue us! We get it, the struggle is real, from deciphering the data to dealing with cryptic feedback from Sue in finance who seems to speak in riddles – no offence, Sue.

At Be Smart Design, we’ve got the map and the compass to guide you through this maze of paperwork with style and flair!

Balancing Info and Fun

Alright, let’s be real here—annual reports can be be as intricate as a maze, with twists and turns, surrounded by walls of information that leave us feeling lost. But who says informative can’t also be fun? We’ll help you map out your reports whilst taking you through the scenic route – keeping your report fresh and engaging without losing the important stuff.

Running from the boulder of deadlines

Ah, the crushing weight of deadlines—they seem to come hurling at you out of no where! With our lightning-fast workflow and a dash of creative caffeine, we’ll leave those deadlines in the dust without breaking a sweat.

Illuminate the way with your brand

Your brand deserves to shine, so why settle for anything less than stellar? We’ll sprinkle some pizzazz into your reports to keep that brand essence bright for everyone to see, ensuring your report beams “YOU” from start to finish.

Breaking down barriers

Everyone should have a chance to join the discussion, right? That’s why we’re all about making your reports accessible to everyone. Whether it’s adding some forward-thinking features or just keeping things simple and easy to read, we’ve got you covered.

Handling Stakeholder Expectations Like a Pro

Stakeholders can sometimes present challenges, but we’ve got your back. We’ll help with navigating their expectations and ensuring everyone walks away satisfied.

Keeping Compliance Cool

Regulations, rules—whatever you want to call them, they can be a headache! With our keen eye for detail and knack for staying on the straight and narrow, you can trust us to keep your reports compliant, legit, and ready to impress even the toughest critic!

So, there you have it, folks—annual reports, decoded by Be Smart Design! With us at your side, annual reports will become not just a task, but a thrilling adventure full of fun, flair, and boundless creativity! 

Get in touch to let us help you achieve annual report success!

Unlocking the Recipe: The Key Ingredients for Your Social Housing Annual Report

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annual report

It’s time to get that annual report cooking – so grab your apron and preheat those ovens! Just like baking a cake, creating your annual report requires the perfect blend of ingredients and a dash of creativity – but we highly recommend adding a sprinkle of Be Smart for extra flavour and guaranteed great results.

Mission and Vision

Think of your mission and vision as the key ingredients that give your report its solid foundation. Think of them as the flour that binds everything together, giving your report its structure and shape.

Financial Overview

Let’s not forget about the financials—they’re the butter and eggs that give your report its richness. Lay it all out, from revenue and expenses to investments in community development. Transparency is key, so make sure your financials are as smooth as butter!

Performance Highlights

Now it’s time to add some sugar to your report—those sweet, irresistible highlights from the past year. Whether it’s reaching housing targets, boosting tenant satisfaction, or championing community projects, these sweet successes will make your report sparkle.

Tenant Engagement and Feedback

Now, let’s add the secret ingredient—the voices of your tenants that give your report depth and flavour. Share their feedback, testimonials, and insights to show how you’re listening and responding to their needs

Community Impact

Time to add some sprinkles to your report—those little bursts of colour and joy that make it truly special. Share stories and victories that showcase the impact you’re making in people’s lives and communities.

Sustainability Initiatives

Let’s go green! Think of your sustainability initiatives as the organic ingredients that make your report eco-friendly and sustainable. Share your projects and initiatives, showing how you’re reducing your carbon footprint and making your community greener and cleaner.

Future Plans and Challenges

And now, let’s preheat the oven for what’s to come! Outline your future plans and challenges—the recipe for success in the years ahead. Share your strategic priorities, upcoming projects, and potential hurdles, demonstrating your forward-thinking approach. Just like adjusting the oven temperature for the perfect bake, these plans will ensure your community continues to rise and shine!

Engaging Design

And now that your cake is baked and cooled down, this is where the exciting part comes in – decorating the cake! Good design is the frosting that makes that cake too tempting to resist, keeping your readers engaged. From captivating graphics to intuitive layouts, a well-designed report enhances readability and ensures your message shines through.

With this fool-proof recipe and our creative flair, we’ll transform your annual report from a bland flan with a soggy bottom to a dazzling three tier masterpiece that will have your stakeholders asking for an extra slice. 

Get in touch today to discuss how we can help make this your best annual report season yet!

Calling all Comms people in Social Housing! Feeling overwhelmed about annual reports?

At Be Smart Design, we understand the pressures that come with annual report season for social housing providers. That’s why we’re thrilled to announce our latest campaign, ‘Be Smart Stress Less’, designed specifically to support social housing providers in creating stunning annual reports without the hassle.

So, you’re a busy communications manager, juggling multiple tasks, and the looming deadline for your annual report is causing stress levels to rise. And here comes our secret pink package – a delightful surprise filled with branded pink goodies carefully curated to take the stress out of your annual report preparations.

But that’s not all – along with our charming pink package, we’re offering our expertise in annual report design. With over 30 years of experience in the industry, including extensive work with social housing providers, we’ve mastered the art of crafting compelling annual reports that captivate stakeholders and convey your organisation’s message with clarity and impact.

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Why choose Be Smart Design for your annual report needs?
Here’s what sets us apart:

The Experience
With three decades of experience under our belt, we’ve honed our skills in designing annual reports that exceed expectations. We understand the unique needs and challenges of social housing providers and tailor our approach accordingly.

The Know-how
From financial statements to complex data visualisation, we have the knowledge and expertise to handle all aspects of annual report design. You can trust us to deliver professional results that showcase your organisations achievements and impact.

The Creativity
Annual reports don’t have to be dull and uninspiring. Our team of creative professionals brings fresh ideas and innovative design concepts to the table, ensuring your annual report stands out from the crowd and leaves a lasting impression.

So, why stress when you can ‘Be Smart Stress Less’ with Be Smart Design? Take the first step towards a stress-free annual report season by sending your annual report project our way. Let us handle the design, so you can focus on what you do best – making a difference in the lives of those you serve.

Not convinced yet? Feel free to check out our portfolio to view our work, or take a gander at our home page to read some testimonials from other happy clients.

Get in touch today – and let’s make this annual report season your best one yet!

The art of visual storytelling: how to use design to tell your story

In a world that’s chock-a-block with content, it’s not just what you say but how you say it that counts. The art of visual storytelling is the secret weapon to make your brand not just stand out, but pop like a fireworks display in a pitch-black sky. Dive into this useful guide and discover how to use design to tell your story in the most eye-catching way possible.

Unravel the plot

First things first – you need to know your story. Gone are the days of just pushing products. We’re all about creating narratives that make people feel something, that make them want to be besties with your brand. But before you unleash your creativity, take a moment to jot down what gets your brand’s heart racing. What makes it tick? What’s its story? What makes you different from the rest?

Create captivating characters

Now that you’ve got the essence of your brand, it’s time to put a face to it. When it comes to your brand’s characters, whether it’s a lovable mascot, a charismatic spokesperson, or even unique typography, it’s important to capture your brand’s personality. Be true to yourself and your brand, and above all, make it unforgettable!

Set the scene

Your brand’s visual identity is the captivating stage where your story unfolds. Choose colours, shapes, and patterns that truly reflect your brand’s vibe and core values. Consider how these captivating elements can blend harmoniously, creating a sense of movement and depth. Oh, and consistency is key! You don’t want your audience to feel like they stumbled upon a completely different story with unexpected plot twists. Keep it cohesive and ensure your brand’s visual identity remains true throughout.

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Make them laugh, make them cry
A good story has emotional ups and downs. So, don’t be afraid to play with emotions in your design. Use contrast and surprise to keep your audience engaged and eager for more. Be bold and take risks, but don’t go overboard. After all, you want your brand to stand out, not stick out like a sore thumb.

The power of the picture

There’s a reason why they say “A picture is worth a thousand words.” Visuals have the power to convey your brand’s story in an instant. So go ahead and unleash your creativity! Embrace striking images, whimsical doodles, or even playful GIFs if they align with your brand’s personality. However, make sure they stay in harmony with your brand’s overall aesthetic and, most importantly, remain faithful to your story’s narrative. Let your visuals be a compelling reinforcement of your brand’s message.

Put it all together

Now that you have all the ingredients at your disposal, it’s time to create your visual storytelling masterpiece. Use hierarchy and composition strategically to guide your audience through the narrative, ensuring that they’re engaged and informed at every step. And don’t forget to conclude with a compelling call to action that leaves a lasting impact. It’s the final touch that will truly make your story shine.

So, there you have it – the art of visual storytelling in six simple steps. Go forth and weave your brand’s tale in a way that’ll leave your audience craving more. And if you need a helping hand, don’t be shy – reach out to a distinguished and top-rated design agency like ours. We’re all about taking risks, being assertive, and helping brands tell their stories in the most irresistible way possible.