Following internal feedback from their colleagues, Staffordshire Fire and Rescue Service.
(SFRS) decided to give their staff recognition awards a complete overhaul for 2017.

Be Smart Design were asked to create a dynamic and fresh new awards identity and style to really make ‘staff’ the main focus.

They received many nominations recognising members of staff for the inspirational work they do on behalf of SFRS and the contribution that they have made to improving the lives and well-being of the communities they serve across Stoke on Trent and Staffordshire.

This is the tenth award ceremony of staff recognition awards and it was the perfect opportunity to revamp the whole event which has been the same since it began in 2008.

The new look was designed across posters, letterheads and web banners and has been really well received for its contemporary look and feel.