be.blog.

A Design Agency vs a Freelance Designer

The Importance of Accessibility in Public Sector Design

Logo Design Trends and Designs to Avoid

Why Does Design Work Take Time?

Protecting Your Brand Assets: 7 Common Mistakes

Negative Space in Design: The FedEx Logo

Why I Started Be Smart – A Staffordshire Design Agency

Be Smart – What Should Your Annual Report Include?

What is Debranding?

Don’t Forget to Budget for the Work AFTER the Re-Brand

What’s the Difference Between Brand and Personal Branding?

The Apple Logo: How They’ve Developed the Brand Over the Years

Your Small Business Won’t Grow Unless You Get Your Head Around Brand

What Are Some of the Best Logos in the World?

Creating a Brand Without a Strategy?

Digital Assets Are Now More Important Than Ever

Branded vs non-branded: what’s the real difference?

Please Don’t Rush the Creative Process When Creating Your Brand Identity

Why Treating Branding as a Cost Is Commercial Suicide

Key Signs It’s Time to Change Your Company Name

How do I find out who my ideal client is?

Origins of Our Logo (and Why Symbols Matter in Branding)

What is Neurobranding and When Do You Use it?

Brand Guidelines are a Living and Breathing Document

One is not on-brand! Rebranding by Royal appointment?

The Amazon logo – A history lesson in re-branding

What effect has COVID-19 had on branding?

Bottling the lockdown creativity

Black Lives Matter: How the movement is affecting brands

Should your brand be social distancing from its media?

Ecommerce: Now a necessity, not a luxury?

How to come up with a brand name

Some of the most disastrous brand failures ever seen…

How can photography be on-brand (and oh so off brand)?

10 ways to help your business get through the impact of Coronavirus

Be Smart – Is now the time for your brand to go quiet?

How to make your brand stand out from your competition

How do you know when you need a rebrand?

Using storytelling in your company reports and briefings is a must!

Why branding is important to your marketing and growth

How to spot a weak brand (and how you can avoid being one!)

Not what you wanted? Here’s why your design work isn’t up to scratch

What are the key elements of good brand identity?

What does the branding design process look like?

Expertise and knowledge is worth more than a coffee…

Walk a mile in THEIR shoes, not yours – how design should really work

Copyright in design: How to own it and never get caught out

We’re a naughty brand design Agency – we often don’t do as we’re told!

The small boutique design agency: why David is better than Goliath

Why great photography is essential to your brand (and when stock photos simply kill it!)

Waggy Dog Stories: 7 Lessons From Our Office Dog That Will Improve Your Brand

Here’s Why We’re Brief Makers, not Brief Takers

The Role of Colour in Branding and Design

Smart Talk – Christmas Issue

Nine Things I Learned in 25 Years, Running My Own Agency

How to Embed Values in Your Business

Announcing Comms Tips from the Experts…coming soon!

Just how brave are you?

25 video tips – getting the best out of your design agency

Are you feeling the pain of Word?

Why do you need brand guidelines?

Free pitching – clients pay in the end

What makes great design?

Does your design agency charge you author’s corrections?

The value and power of good design

What value can a design agency add to your organisation?

Finding the right design agency for you

How housing associations can define their core purpose

Branding and the social housing sector – my take on it

Our 25th birthday

Nice words – Hydesville Tower School

Grab our Autumn Newsletter, Smart Talk

SFRS – Revamped Awards

Essential SEO Quick Check List

4 reasons NOT to make the logo bigger