Midland Heart -
Financial Statements
Disciplines
Reports
We’ve worked with Midland Heart on a variety of projects over the last few years, including designing their financial accounts for the third consecutive year. This year’s work was extra special, marking their 100th anniversary – a milestone we were excited to help celebrate.
Midland Heart is a Midlands-based housing association, managing over 35,000 homes and providing services that help people live independently. Last summer, they approached us to design and print their financial accounts, aiming to present complex information in a clear, engaging, and accessible way. To mark the significance of the centenary, this year’s accounts featured a gold foiled cover, adding a premium and celebratory feel. Following the success of the accounts, we were commissioned to design the rest of their key corporate documents, helping elevate their communications while maintaining clarity and readability.
I think it’s always difficult to measure but I measure in terms of reputation: Is what we’re putting out professional? Does it look good and is it eye catching? Does it create conversation in answer to all those things? Yes, and BeSmart have been a big part of that over the years, especially with important documents like the corporate plan and financial statements. I’d recommend BeSmart to any business.
I think they’re a breath of fresh air. The guys at BeSmart really take time to understand the project, to understand the brand, and to also understand the kind of programme of activity that any campaign fits into. A lot of others don’t spend that time and the standard of the output is obvious given that they understand the background as well.
Stuart Henry
Head of Communications
