Midland Heart -
Financial Statements
Disciplines
Reports
Midland Heart is a Midlands-based housing association managing more than 35,000 homes and providing services that help people live independently.
They initially approached us to design and print their Financial Statements, with a simple challenge: take a document packed with detailed financial information and make it feel clear, professional and much easier to digest.
We created a strong editorial structure, using layout, hierarchy and carefully considered design to guide the reader through the content without losing the detail or authority the document needed.
The result gave Midland Heart a financial report that felt far more accessible and engaging, while still doing the serious job it needed to do.
The project also led to us being commissioned to design a wider suite of key corporate documents for the organisation.
I think it’s always difficult to measure but I measure in terms of reputation: Is what we’re putting out professional? Does it look good and is it eye catching? Does it create conversation in answer to all those things? Yes, and BeSmart have been a big part of that over the years, especially with important documents like the corporate plan and financial statements. I’d recommend BeSmart to any business.
I think they’re a breath of fresh air. The guys at BeSmart really take time to understand the project, to understand the brand, and to also understand the kind of programme of activity that any campaign fits into. A lot of others don’t spend that time and the standard of the output is obvious given that they understand the background as well.
Stuart Henry
Head of Communications
