Dairy Milk Free Alternative
Disciplines
Packaging
Photography
Planet Y originally came to us in 2020 to help launch their plant-based meat range and their overall brand, which you can read more about here.
They came back to us in 2024 to help launch their new alternative milk range. Based on our research into the sector we developed a colour range for the packaging to make it as easily identifiable for each different product whilst maintaining everything we’ve built the Planet Y brand to be.
From the very outset Philippa and the team at Be Smart understood exactly what was required in branding an FMCG Grocery range for launch – where we are effectively based overseas, the amount of research in gaining a handle on our market place undertaken left us in no doubt that the right partner had been selected – throughout our journey and right up until the point of delivering the finished article the team demonstrated a great degree of patience and diligence in ensuring we achieved perfection.
Our confidence in, and our appreciation of their service is further underlined by the fact that we revisited BeSmart for the design and launch of a second range a year down the line, further supported by their designing a supporting website for the same.
In truth we could’ve selected a big name, big city designer – but are extremely happy that we chose Be Smart.
Nadeem Hashmi
Procurement Manager – Grocery
Y International
