Join us as we embark on a captivating colourful journey through the enchanting universe of magenta, the mesmerising hue that has stolen the hearts of all of us here at Be Smart.
Magenta’s vibrant, bold, and awe-inspiring charisma is the very reason we chose it as the core of our brand identity, eliciting admiration from both our clients and team members alike.
So, why did we fall head over heels for magenta? Join us as we embark on a chromatic rollercoaster of inspiration, wonder, and enlightenment.
The magenta backstory
To fully appreciate the captivating allure of magenta, let’s take a nostalgic journey. The name “magenta” made its debut in 1859, paying tribute to the Battle of Magenta in Italy. This audacious shade swiftly rose to prominence as a revolutionary aniline dye known as “fuchsine” which mesmerised the world. Over the years, magenta solidified its position in the colour palette, becoming timeless in the realms of fashion, art, and design.
Magenta’s natural beauty
Take a moment to appreciate the natural wonders that showcase the splendour of magenta. From the striking petals of fuchsias and orchids to the mesmerising feathers of flamingos and hummingbirds, magenta reigns as the undisputed queen of colours, captivating all who witness its brilliance. Here at Be Smart, we proudly embrace magenta as our signature shade. Its vibrant presence adds a pop on social media and branding efforts, while infusing our work with a touch of magic and undeniable joy.
The magenta chakra connection
But that’s not all! Magenta is more than just a visually appealing colour. It has a deep connection to the crown chakra, which is the seventh and final major chakra located at the top of the head. The crown chakra plays a vital role in guiding clear thinking, a sense of purpose, and a profound connection to the divine. Interestingly, the crown chakra is also associated with creativity, intuition, spirituality, and enlightenment – qualities that we strive to infuse into our boutique branding, design and digital agency. The affinity between magenta and the crown chakra is no coincidence; it adds an extra layer of significance to our work.
The mystery of magenta
Perhaps the most fascinating aspect of magenta is its very existence – or lack thereof. You see, magenta doesn’t genuinely exist on the visible colour spectrum. Instead, our brains invent this alluring hue to fill a void, essentially telling us that the colour we’re seeing “isn’t green.” A blend of red and violet, magenta defies the colour spectrum laws, which dictate that green should be the colour we perceive. Instead, our minds generate magenta, a captivating phantom that exists solely in our imagination.
Magenta also holds a captivating duality. It straddles the line between warmth and coolness, effortlessly blending the fiery ardour of red with the serene composure of blue. This perfect balance makes magenta a versatile and adaptable colour, capable of conveying both playfulness and sophistication, depending on how it’s used. Its ability to evoke different emotions and moods allows magenta to be a flexible choice that suits various contexts and purposes.
Why Be Smart chose magenta
With its lively presence, spiritual meaning, and enigmatic origin, magenta personifies the playful, provocative, and confident essence of Be Smart. By adopting this fabulous colour, we’ve distinguished ourselves from the competition and embraced the risk-taking, assertive, and light-hearted spirit that characterises our small boutique branding and design agency.
In a nutshell, magenta is the ideal colour to represent Be Smart. It’s bold, eye-catching, and deeply connected to creativity and intuition, while its mysterious nature adds a dash of humour and irreverence to our brand. Magenta encapsulates the soul of our agency, and we’re over the moon to share its magic with the world.
So, the next time you spot magenta, remember that it’s more than just a colour; it’s a symbol of the infinite creativity, imagination, and inspiration within each of us. And who knows? Perhaps magenta’s unique charm will inspire you to take a leap, unleash your inner artist, and be smart, just like us.
Are you ready to infuse your brand with colours and designs that will breathe life into your creative visions?
Get in touch with our talented team at Be Smart today, and let’s embark on a journey to craft your brand identity!
