Award City - New Brand & Website
Disciplines
Branding
Digital
Events
Merch
A new brand identity for a new online challenge site, launched as a lockdown necessity. Award City has a variety of challenges for people to take part in; Fitness & Sport, Move Dance, Performing Arts, Lifestyle and Kids Challenges.
Be Smart created the brand identity, the website to go with it and even the medals! The large website included membership accounts where the user could upload their dance videos, live voting and an e-commerce shop.
Working with Be Smart has given our business so much more than just a logo. I feel that myself, as a business owner, has also improved and doing the branding report and brand guidelines helps me stay focussed on the true identity of the brand.
As well as getting on with the Be Smart team, I also have 100% trust that they will deliver a brand that resonates and I also know that they will go above and beyond so if they can see something that needs improving and they can help me to do that, then they definitely will.
Kim Mason, Award City
