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Who we are

30 Years Later

Our story begins in 1993 in a terraced house Walsall, West Midlands, a grant and a Business Development Loan. Philippa Smart had, and still has, a passion for effective design and brand and was keen to make sure that clients were really looked after, never had to chase, always got their work on time and were thrilled beyond all recognition with their design work. This is still true today.

Within a few short years we had moved into a beautiful converted leather factory in the heart of Walsall and went from strength to strength. The team grew and the clients became larger, all from delivering on our promises. The culture was fun and lively and the hours were long but we loved it.

In 2003 we moved out of Walsall to the beautiful converted church at Gailey that we’re still in today and it feels as if this amazing building lives and breathes with us. We adore the building which was built in 1876 as part of the Rodbaston Estate and it is a large part of our own brand and marketing.

Over the years we have moved much more into branding and digital and get so much satisfaction from evolving an existing brand or creating a new brand from scratch and taking it all the way through to the production elements like the website and the social media assets.

Beltin’ branding and design for businesses so they become superstars in the eyes of their customers and their team.

Our work

We’re bold, brave and smart

How we do it

We sweetly challenge the average

Our personality

We’re full of enthusiasm

The outcome

We supercharge the ordinary

Over the years we’ve worked with very large companies as well as small owner managed businesses in many different sectors. From employee engagement to social marketing, tenant communications or ad campaigns, we’ve done it all in that time. The key to a successful project is understanding what the real challenge is, not just the headline challenge but the significant problems that will arise if the project is not successful.


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Team Be.Smart

Say hello to the Be.Smart team… friendly, approachable and bloody good at what they do…

Philippa Smart

Head Honcho

Head honcho, captain of the ship, owner and founder of Be Smart Design for 30 years, would have been out of prison in less time.

Likes crumpets and loves marmite!

Steve Barnes

Creative Director

Steve is our Creative Director who’s got over 20 years experience in the design industry, he’s designed for everything from ballroom dancing to race cars.

Steve’s an avid sports fan who within minutes can become engrossed in anything competitive, is a proud nerd (but one of the cool ones!) and is an animal lover and dog owner.

Will Johnson

Graphic & Web Designer

Our web and digital guru. If it’s going online, be it websites, social media or any other digital elements, Will's the man for the job.

When he's not coding or designing he likes his vinyl music and Lambrettas .

Amy Wain

Junior Designer / Illustrator

Amy has joined Be Smart as our Junior Graphic Designer, with a real passion for learning and anything creative! She is really excited by quirky, unique and out-of-the-box design opportunities and is looking forward to her future in this industry and at Be Smart.

She loves animals, Halloween and pick ’n mix sweets.

James Merrick

Photographer / Designer

James is an incredibly skilled photographer who can work in both environmental and product photography. James is also a skilled graphic designer.

Gwynne Kelly

The Accounts Lady

She’s the accounts lady and very happily rings our clients to get our money in!

Loves walking her Cairn terrier.

Dottie Dawg

Studio Dog

Woof... The backbone of the business. Dottie manages office happiness levels, monitors tea breaks as well as the day to day playtime.

I love walks, playing with balls.

Daisy Pup

Studio Pup


I also love walks, swimming, licking faces and sleeping. X

Join the Team


We're always looking for new people and skills to join our team. Drop us a line and tell us what you're good at to:

Join the Team


We're always looking for new people and skills to join our team. Drop us a line and tell us what you're good at to:


Chat with one of our Branding  & Digital Experts on WhatsApp

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