We’re celebrating a whopping 30 years in the biz, and we thought we’d share the love by dishing out our top 5 brand obsessions.
Let’s face it, rebranding is the secret sauce that keeps companies looking fresh, snatching up new customers, and standing out in a sea of competition. When you mix rebranding with a killer marketing strategy, you’ve got yourself a recipe for success.
So, without further ado, let’s dive into the world of Zoopla, Greggs, Spotify, Aldi, and Center Parcs Europe – and find out why we just can’t get enough of them.
Zoopla’s rebrand
Oh, Zoopla! This UK online property giant decided to shake things up to become the numero uno property destination in the UK. Their vibrant and bold visuals take you on a rollercoaster ride through the home-buying process. It’s like they’re holding your hand, guiding you through the maze of house hunting – but with style!
Their rebrand is a delightful medley of elements that embody the complex world of home-buying. Zoopla’s mission? To help you find the perfect home, no matter your budget or lifestyle. And, boy, do they deliver.
Greggs’ marketing magic
Greggs, that lovable UK bakery chain, has got it going on. They’ve cooked up some pretty wild marketing campaigns, like teaming up with Primark, getting social media influencers on board, and stirring up controversy with their vegan sausage roll (we see you, Piers Morgan).
Their marketing mantra is all about keeping it real and ridiculously fun. They’re not afraid to push the boundaries and take risks to stay fresh and innovative. And, hey, it’s working!
Spotify’s rebrand
Our favourite music streaming service, Spotify, decided to amp up the volume with a rebrand that speaks to millennials and Gen Z. They’ve captured the essence of social media trends and filters, with designs that’ll make your heart sing.
Get ready for some fresh illustrations that mirror the modern music scene. Customisation and personalisation are the names of the game here, and they’re playing to win.
Aldi’s marketing groove
Aldi, that cheeky German discount supermarket, has been making waves in the UK grocery market, and we’re here for it. Their hilarious marketing antics, like mimicking big brands (Cuthbert vs. Colin cake, anyone?), have created quite the buzz.
They’re fearless when it comes to pushing boundaries and taking daring leaps to stay on the cutting edge. With their latest rebrand, they’re rocking a modern vibe while staying faithful to their hilariously real essence.
Center Parcs Europe’s rebrand
Center Parcs Europe recently underwent a rebrand that reflects the brand’s commitment to nature and the environment. The rebrand is centred around a new set of illustrations that are designed to evoke the feeling of being immersed in nature. The illustrations are bright, bold, and fun, and reflect the brand’s focus on providing an immersive, family-friendly experience.
The rebrand reflects the brand’s commitment to sustainability and the environment, with a focus on nature and the outdoors. The new branding is intended to appeal to younger audiences, who are known for their preference for bold and vibrant colours and designs.
In conclusion, these fab five – Zoopla, Greggs, Spotify, Aldi, and Center Parcs Europe – have absolutely nailed their rebrands. Bold, bright, and human-centred designs are the stars of the show. They’re all about engaging younger generations and staying ahead of the game in this cutthroat market. We’re crushing on their content, and they deserve all the praise they can get. Keep rockin’ it, guys!
