How to use AI for your marketing: A complete guide

Marketing can feel like a lot. There’s writing content, designing visuals, making sure everything sounds right, looks good, and actually connects with people. It’s a full-time job (or several). But lately, there are tools out there that can help you do it faster, and sometimes better if you’re not especially creative minded, without needing a big team or heaps of time.

These tools are powered by artificial intelligence, but don’t let that term throw you off. You don’t need to be techy to use them. They’re just tools that help you write, design, and build smarter. But what tools are good, and which ones should you skip over? How do you use them? And what should you be keeping in mind when creating AI content? We’re answering all of this and more, so get your notebooks ready and let’s get started!

Which AI tools are actually helpful?

With so many tools available, it’s a bit tricky to know where to start. Whilst new AI tools are constantly appearing, we’ve put together a few that are working right now:

For writing and content ideas

ChatGPT and Claude:

You just give them a prompt like “write a short email about our summer sale”, and they give you a draft. It’s super helpful for getting past writer’s block or coming up with ideas fast.

Jasper and Content at Scale:

These are more focused on marketing, and are good for writing blog posts, landing pages, and SEO content. You still need to tweak the output, but they give you a pretty strong starting point.

For audio and voice

11 Labs

You can turn written text into natural-sounding voiceovers, very handy for videos or product explainers.

crisp.ai

Cleans up background noise in recordings which is a lifesaver for podcasts or video calls when the sound isn’t great.

For building websites

Webflow

This lets you build websites without needing to wrap your noggin around code. It has design tools baked in, so it’s good for landing pages, portfolios, or full sites.

How you can use AI in real marketing work

Now you know what marketing tools are worth your time, here’s how can you actually use them to improve your marketing!

Writing content faster

Need a blog post? Use ChatGPT to get a rough draft, then edit it in your voice. Stuck on a social caption? Ask it to give you five options. It’s not perfect, but it’s way faster than starting from scratch if you’re struggling with writer’s block. You can even copy your own social media posts that have worked well into ChatGPT and tell it to write in your style.

Improving your audio

Got a video with bad sound? Tools like crisp.ai can clean it up in seconds. If you need a voiceover but don’t want to record one, 11 Labs can generate a voice for you based on your script.

Making content more personal

Some tools can help you tweak emails or landing pages for different types of customers. For example, you might write one version for first-time visitors and another for repeat buyers. AI can help you quickly generate and test these versions.

Getting started without getting overwhelmed

If you’re new to AI, it can be easy to get completely lost in the sheer amount of information and tools out there. Here’s the best way to ease into it:

Pick one task you want help with like writing, imagery, or cleaning up audio.

Try one tool. ChatGPT is a good place to start if you write a lot. If you’re more visual, test Ideogram or DALL·E.

Don’t aim for perfect. Use the tools to get a head start, then shape the output into something that fits your brand.

Don’t be afraid to experiment. Some tools work better for certain industries or styles. Try a few, see what clicks.

What are the pros and cons of using AI?

Why it’s worth using

It saves time. A task that used to take hours might take 20 minutes.

You’ll get new ideas. These tools are great for sparking creativity when you’re stuck.

You can do more with less. Even solo marketers can produce high-quality work.

But keep in mind…

You still need a human touch. AI tools don’t really understand your tone, your audience, or your brand, so they need plenty of guidance.

Not every tool is right for every job. Some images might look weird. Some writing might feel off. It’s okay, just treat the results like a first draft.

Costs can add up. Many tools start free but charge for heavy use or extra features.

Final thoughts

If you’re doing everything manually right now, give one of these tools a shot. Not because “AI is the future,” but because these are just smarter ways to get work done. You can write faster, design quicker, and stay focused on the creative parts of marketing that actually need your voice.

Need help fine tuning your brand so you can market it better? Come have a friendly chat with our team and let’s see how we can work together!