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A Guide for Design Clients: How prepping your brief better could save you time, money and a headache!

Are you a design client looking to streamline your collaboration with a design agency? Do you want to ensure your projects stay on budget and are delivered promptly? Or have you come to pay the bill and didn’t expect such a large sum on project management?

In this blog, we’ll explore how investing time in preparing a thorough design brief can ultimately save you both time and money.

The Power of Preparation

They say that proper preparation prevents poor performance, and nowhere is this truer than in the realm of design projects. By investing time upfront to prepare a comprehensive design brief, you set the stage for success and avoid costly delays down the road.

Approving Copy and Collecting Content

Before engaging with a design agency, ensure that your copy is finalised and approved internally. Providing the agency with approved copy saves time and reduces the risk of costly author’s corrections later on. Additionally, gather all relevant images, logos (in different formats), and other content assets beforehand to speed up the design process.

*Brownie points if you are a new client to the agency send over your brand guidelines so that the agency can understand your identity, rules and layouts.

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Provide Examples and Preferences

Communication is key when working with a design agency. Spend time gathering examples of designs you like (and dislike) to provide the agency with a clear understanding of your preferences. This helps minimise revisions and ensures the final product aligns with your vision.

Setting Clear Deadlines

Time is money, and missed deadlines can result in costly delays. Clearly communicate your project timeline and set realistic deadlines for each stage of the design process. This helps keep the project on track and prevents rushed, last-minute revisions that can drive up costs.

Internal Sign-off and Timely Responses

Involve all relevant stakeholders in the design process from the outset. Ensure that your internal sign-off committee is aware of project timelines and deliverables to avoid delays caused by indecision or unexpected revisions. Additionally, commit to providing timely responses to emails and feedback from the design agency to keep the project moving forward smoothly.

Feedback and Revisions

Clear and timely feedback is crucial for ensuring that the design agency understands your vision and can make necessary revisions efficiently. Provide constructive feedback and be specific about any changes or adjustments you’d like to see. This helps prevent misunderstandings and minimises the need for extensive revisions.

In conclusion, investing time in preparing a thorough design brief can lead to significant time and cost savings throughout the design process. By approving copy, collecting content, providing examples and preferences, setting clear deadlines, involving internal stakeholders, and providing timely feedback, you can streamline your collaboration with a design agency and ensure successful project outcomes.

Remember, preparation is the key to success!

Now you’ve prepped your brief, want to send it to us? Get in touch today!

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