Tempdent - Branding
Disciplines
Branding
Brand Guidelines
Tempdent are the leading dental apprenticeship and recruitment business in the UK and they came to us with an existing logo but needed some help to develop their brand identity and build a structure around how they look and feel.
Alongside the expanded colour palette, we modernised the brand identity by simplifying and refining the logo and typography. We moved towards cleaner, more minimalistic, timeless, and versatile forms, ensuring the brand feels contemporary without losing its essence. The typography was updated to be more modern, complementing the broader colour scheme while maintaining a sense of sophistication.
Overall, the goal was to create a more cohesive, impactful brand identity that feels fresh and relevant, while still honoring the brand’s heritage and values. By extending the colour palette and modernising the design elements, we achieved a brand that is both forward-thinking and rooted in its core identity.
Working with Be Smart on the evolution of the Tempdent brand has been a wonderful experience, and we are incredibly pleased with the results.
Since launching our refreshed brand identity less than one year ago, we’ve seen impressive growth across our key channels. Our email campaigns have driven a remarkable 146% increase in click-through rates, boosting our Apprenticeship bookings. Social media engagement has also flourished, with a 74% rise in our LinkedIn following, a 41.2% increase on Facebook, and a 100% jump in Instagram interactions. Thanks to Be Smart’s expertise, our brand is more aligned with our future growth goals and resonating powerfully with our audience.
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