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Paragon Skills Brand Guidelines


Brand Guidelines

Paragon Skills is an award-winning national apprenticeship provider supporting learners through their training, and organisations to deliver apprenticeships across their businesses in a high-quality, consistent way.

They came to us to help develop their value proposition and develop their brand guidelines to embrace the fresh new style that had evolved from a recent update to their website.

We developed the style that had been created and expanded the thinking to broaden its use and create solutions for use across all marketing.

Using the elements of design that had evolved from the web refresh we created the thinking behind the use of colour, style and shape to develop a full set of brand guidelines that can help shape Paragon’s brand for the future.



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