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Doncasters - Rebrand & Website




Brand Guidelines


Doncasters is a leading international manufacturer of specialist superalloys and high-precision alloy components made for the most demanding conditions.

Doncasters had undergone a restructure and changed their product and service offering which meant a rebrand was necessary.

As we have an existing relationship having worked with the group for 5+ years, Doncasters approached Be Smart to work with them on the rebranding project.

The project started with a ‘dig deep’ strategy workshop which then moved onto the creative for the new logo. On approval of the logo, the new brand identity was developed along with brand guidelines, the website and a range of different internal and external communications.

During my time at Doncasters Group, Be Smart played a crucial role in our successful visual rebranding. Philippa and the team had a clear understanding of our unique needs and the urgency of the project, creating a new, cohesive, and striking visual identity that was consistent across all our marketing collateral, reflecting a confident new direction whilst still respecting the long history of the business. 

We trusted them to deliver the rebrand because their attention to detail and commitment to quality was evident in every project we’d worked with them on. In addition to their excellent design capabilities, they provided us with a range of services, including website design and management, printed brochures, and displays, always on time and always within budget.

Overall, I cannot recommend Be Smart highly enough. Their professionalism, creativity, and dedication to delivering great work make them a joy to work with.

Mike Lawrence, Doncasters



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