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Why I Started Be Smart – A Staffordshire Design Agency

Be Smart took buckets of blood, sweat, and tears to become a reality; it was far from an overnight success.

But I wouldn’t change a thing.

It wasn’t an easy road to get to where we are today; a business development loan from the bank wasn’t enough and I had to apply for a grant from Walsall Training and Enterprise Council too.

But once I’d taken the plunge, I knew there was no turning back. I had to give it my all until Be Smart was a success.


Use haters as your fuel

“You’ll never amount to anything,” is what my stepfather used to tell me. He never believed in me.

His high expectations stemmed from his own success in engineering, but he didn’t understand business.

Even though those words hurt, I used them as my fuel. I wanted his approval. He became my “I’ll show you!” person.

Proving yourself to yourself is one thing, but when you have to prove yourself to others, the pressure builds. I should thank him now.

Do it for yourself – but leverage any negative energy from people who don’t think you can do it, to prove them wrong.


Be your own boss

I don’t know about you, but I hated working for other people. The thought of waking up in the morning knowing that I would be working hard just to make other people money didn’t motivate me.

I always asked myself why I didn’t apply the same effort to setting up my own business. I wanted to be my own boss and work to my own rules, my own schedule, and my own standards. I was so tired of having to follow other people’s rules and deal with them nit-picking everything I did.

Then, one day, I decided to make a change and the pieces started to fit together like a puzzle.


My eureka! moment

I noticed a gap in the market when dealing with design buyers.

The quality of client service was extremely low. It lacked imagination and creativity, but I knew how to do that and could picture the perfect service if I was in charge.

So, I decided to go for it and set up my own thing. I knew I could do better than what was already out there; I had the passion and drive to make it a reality. And even if I put 150% into it and still failed, I would just accept that it wasn’t meant to be!

At least I would have tried, and that’s half the battle. It felt like the perfect time to go for my dreams.


The moral of the story

Go for it.

Always under-promise and go above and beyond to deliver your best work, every time.

Hard work and persistence do not go unnoticed, and you’ll get to where you need to be when the time is right.

Think of the journey more than the destination and everything will fall into place.

Trust me, it will pay off in the end, just as it did for me. Good luck!

Remember, if you want help with your own brand strategy, just get in touch with the Be Smart team.

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