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5 step smartology process

We have developed and used business tools over the years that are effective in getting results. Our SmartologyTM thinking process is a simple stepped methodology that looks at where you are today and where you need to be tomorrow and facilitates a route to get there.


We have used this process on many of our clients with great success. Our range of workshops and scoping sessions works well in; formulating objectives, encouraging

creative thinking and implementing plans of actions. Whether it’s for the creation or evolution of a brand or to resolve an internal communication issue this process helps find and execute the right solution.


These steps provide an overview of what to expect at each stage.

01 understanding

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Creating a picture of where you are today.

Including a 360˚ research and 1:1 interviews, employee workshops, customer surveys, competitor analysis etc.

02 proposition

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Where you want to be tomorrow.

Review of current position and discover the objectives.
Discuss with key stakeholders, link into current business strategy.
Determine requirements and develop proposition/s.

03 development

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Creative thinking.

Generation of ideas, concepts, proposals, strategies etc.

04 implementation

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Production & Management

Production of chosen idea or route create desired outcome.

05 measuring

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Benchmarking Results

Set predetermined parameters to measure the success of each project.