What ‘brand’ is, and why it’s important…
Your ‘brand’ is more than the sum of all the parts.
Your brand is the sum of all of your marketing touchpoints and also how it’s perceived by your audience. According to brand strategist Marty Neumeier, it’s not what you say it is, it’s what they say it is.
So, a brand is not just a logo; it’s a visual representation of why you exist and who you’re here to serve.
It’s your business personality and it’s what makes you different enough for people to gravitate towards you. You can’t create that by just ‘knocking up’ a logo.