Velolife are a specialist insurance company formed to provide the most complete cover in cycling. They also go beyond just insuring their bike with further insurance offerings from commuting, health, income protection and life insurance. Velolife engaged Be Smart to create their new brand identity:

• Brand discovery workshop to uncover the essence of the new brand
• Brand strategy to create the new brand
• Creative for new logo
• Creative for new brand identity
• Creative for new brand guidelines
• Business stationery including
• Email signatures
• Flyers
• Swing tags