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The Cook & Him – photography

We were commissioned by The Cook & Him to revitalise their brand and packaging.

Started by Phil and Sam Morris, Sam being the ‘Cook’ and Phil being the ‘Him’, they sell ethically sourced and thoroughly tested superfoods like cacao powder, wheatgrass and goji berries.

Be Smart worked strategically with the company to understand their mission, vision and values and created the new brand identity and packaging labels. The project also entailed a re-design of their website and new product photography was also an essential part of the project for superfood retailer.