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The Kids' Festival





Serial entrepreneur Kim Mason approached us to create a new brand for a series of kids’ events in the UK. Focussing on creating a festival experience for the under 9s, she wanted to create an immersive fairytale experience bursting with a wide range of thrilling and enjoyable interactive activities.

We worked strategically with her on the foundations of the new brand including what they were here to do, who they were here to serve, what their positioning was and the results is shown here.

The resulting logo and brand identity was also accompanied with a full set of brand guidelines and marketing material.

I contacted Be Smart when I needed our new style of event to be branded. I have been extremely impressed with everything they have done and continue to do for us. Not only have they done an outstanding job with creating the design but they continue to go above and beyond in supporting us to get this event up and running. We cannot thank the team enough.

Kim Mason, The Kids’ Festival



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