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Stafford Borough Council host a large number of activities for children in the Borough during the term holidays. The existing look and feel had outgrown its usefulness and a new sub-brand and design was required. We created a new sub-brand name and identity as well as totally reformatted the way the content worked in order to reduce the number of pages. With some clever thinking we were able to substantially reduce the size of the publication and therefore the print bill and the carbon cost to the environment. We have another very happy client! Below are the alternate brands we have created so far.. Summer, Autumn, February and Easter.