Midland Heart are a Midlands based housing  association, delivering homes and services across the Midlands that help people live independently. They own and manage 34,000 high quality, safe and affordable homes and provide excellent services to over 70,000 customers. 

Designed to coincide with the launch of Midland Heart’s corporate plan, ‘Making What Matters Brilliant’ is aimed at employees. It started with a campaign logo,  overall look and feel and set of icons for their corporate plan document which then flowed through to the walls of their head office in Birmingham, printed giveaways and branded merchandise.