This was a cracking logo and brand identity project to work on – a new brand of craft beer, yum! We partnered with Kraters to do a ‘dig deep’ session looking at vision, mission, values, personality, tone of voice and audience persona. Once the brand strategy was in place we created a new logo, brand identity and packaging.

With it being a craft beer, it was important to establish a handcrafted look and feel so our concepts were developed with a more rustic feel and hand stamped typography. We also advised on packaging material which was corrugated with Kraft outer layer for print quality.