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The Kids’ Festival – Logo and brand identity

Serial entrepreneur Kim Mason approached us to create a new brand for a series of kids’ events in the UK. Focussing on creating a festival experience for the under 9s, she wanted to create an immersive fairytale experience bursting with a wide range of thrilling and enjoyable interactive activities.

We worked strategically with her on the foundations of the new brand including what they were here to do, who they were here to serve and what their positioning was and the results is shown here.

The resulting logo and brand identity was also accompanied with a full set of brand guidelines and marketing material.