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Footman James Promotional Campaign



Footman James are an established provider of insurance for classic and heritage vehicles. They came to us to help come up with a fresh, new creative for their print advertising to appeal to a new and increasingly diverse market.

We were tasked with coming up with a new approach for Footman James’ adverts. We explored various avenues, each pushing the creative a little more ‘off the wall’ as we went, taking the team on the journey with us to really get how far we could take it. The final campaign was a world away from their old adverts and also anything else within the sector to really give a fresh, different approach that will make them stand out with something that’s really different.


We approached Be Smart for some new ideas for our press adverts, with a challenge to do something different to the usual in our sector.

They consulted with us to find out more about the business and focused on a couple of key points to work their concept from.Our new ads certainly stand out from the crowd now. They are fun and get across our key message in a really clever way.

Throughout the process the team communicated well with us and encouraged us to be brave when thinking about how we could do things differently. Thanks guys!

Sam Rafferty, Marketing Executive



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