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F4B – New brand style

Finance 4 Business had grown very quickly with a reputation for having the best relationships with the lenders in the marketplace and therefore the highest success rate of achieving a finance package for their clients. However as they grew quickly they rapidly outgrew their old identity; it being reminiscent of the old banking regime. We simplified and modernised the identity and brand style and recreated a simple range of colour coded sub-brand icons for each area of the product range. This was also developed across a range of materials including not only the sub-brands but flyers, brochures and a new website.

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