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Pink is back! The Influence of Pink in Brand and Design

Well tickle us pink (yeah, we know), because today we’re talking about one of our favourite colours that’s taken the throne once again – pink! It’s bold, it’s vibrant, and it’s unapologetically back in the spotlight.  

So, let’s take a closer look at why this powerhouse hue is back in fashion and how it’s shaking up the design and branding world. 

The power and meaning of pink 

Pink has always been a colour loaded with meaning. Traditionally, it’s been associated with femininity, sweetness, and romance. However, modern interpretations have pushed these boundaries, giving pink a more exciting and versatile role. It’s a colour that can be both playful and sophisticated, soft and powerful.  

In branding, pink is used to convey a range of messages and emotions too. It can be warm and inviting or daring and rebellious. The key is in the shade and context! For example, soft pinks might suggest care and nurturing, ideal for wellness or beauty brands. On the other hand, bright, hot pinks scream energy and fun, perfect for products aimed at a younger, more typically adventurous audience. 

Barbie’s big influence 

Let’s talk about the elephant—or rather, the doll—in the room. Barbie. Yes, that Barbie. The Barbie movie (we love you, Margot Robbie!) has not only reintroduced us to this timeless toy but also reignited our love for all things pink. Barbie’s world is a pink paradise (when can we move in?), and this aesthetic has spilled over into the fashion and design realms in a big way. It seems that “think pink” is the new motto for brands. 

The film’s marketing was a masterclass in branding too. Every poster, product tie-in, and social media post was awash with vibrant shades of pink, creating an unmistakable and clear identity. This rebranding of Barbie has shown that pink is not just another colour; it’s a statement. It’s all about embracing a bold, unapologetic style and rejecting the notion that pink is “too girly” or “not serious”. 

Brands have picked up on this cultural shift too. Suddenly we’re seeing a lot more pink in the palettes. The impact is clear: pink is no longer seen as frivolous or niche. It’s powerful, versatile, and here to stay – and we are thrilled about it! 

Pink’s past prejudices 

Sadly, pink hasn’t always had it easy. For a long time, it was pigeonholed into a corner—deemed too feminine, too frivolous, or simply not professional enough. Fortunately, those days now appear to be a thing of the past. The rise of gender-neutral fashion and the breaking down of colour stereotypes have paved the way for pink to be appreciated for what it truly is: a versatile and exciting colour that can transform brands and captivate audiences. 

Take a moment to really think about it. Why shouldn’t pink be used in serious contexts? Why can’t it be the face of a powerful brand? The past few years have seen a cultural shift towards inclusivity and breaking norms. Pink is riding this wave, moving beyond its outdated prejudices and becoming a colour that represents strength, innovation, and inclusivity. 

Brands that nail their pink branding 

T-Mobile 

T-Mobile’s magenta is iconic. In an industry that has a whole lot of blue, black and grey, choosing such a standout colour was a smart move. This telecom giant has taken pink—a colour traditionally seen as soft—and made it synonymous with speed, reliability, and innovation. Their branding is a masterclass in consistency. From their stores to their promotional materials, the bold pink stands out, making them easily recognisable and reinforcing their brand identity.   

Victoria’s Secret 

When you think of pink in branding, Victoria’s Secret probably springs to mind. The brand has expertly used pink to define its identity, especially through its sub-brand PINK. Targeting a younger demographic, PINK uses a vibrant palette to create an image that’s both youthful and sophisticated. This clever use of colour has helped Victoria’s Secret remain a dominant force in the lingerie market, appealing to women of ages with a mix of fun and glamour. 

Glossier 

Glossier, the beauty brand that’s taken the world by storm, uses pink to communicate simplicity, elegance, and modernity. Their soft, millennial pink packaging is instantly recognisable and has become a symbol of their minimalist, user-friendly approach to beauty. Glossier’s branding proves that pink can be chic and sophisticated, appealing to a broad audience with its fresh and contemporary vibe. 

Pink in pop culture: Legally Blonde 2, Mean Girls, and the new Barbie 

Pink’s influence extends far beyond branding and into the realm of pop culture. Let’s rewind a bit and revisit some iconic moments where pink stole the show. 

Legally Blonde  

As if we could talk about pink in pop culture without mentioning Legally Blonde! Elle Woods, with her bubbly personality and pink outfits, taught us that pink can be powerful and professional. In “Legally Blonde” Elle’s pink wardrobe is more than a fashion statement; she redefines what it means to be a professional woman in pink, making it clear that competence and colour can go hand in hand. 

Mean Girls 

“On Wednesdays, we wear pink.” This line from “Mean Girls” became a cultural phenomenon, cementing pink as a symbol of popularity and power in high school hierarchies. The film used pink to represent both the exclusivity and the camaraderie of the Plastics, showing how colour can be a critical part of group identity and social dynamics. 

The New Barbie 

As mentioned earlier, the new Barbie movie has redefined pink for a new generation. The film’s visual feast of pink shades, from bubblegum to fuchsia, has captured the imaginations of audiences worldwide. It’s a reminder that pink can be playful, nostalgic, and forward-thinking all at once. The movie’s success has inspired brands to embrace pink in their marketing strategies, proving its enduring appeal and versatility. 

Final thoughts 

It’s pretty obvious at BeSmart that we love ourselves a bit of pink; our branding is magenta after all. Our use of magenta isn’t just about aesthetics though, we also use it to show what our brand is all about. This includes, uniqueness, creativity, friendliness, and even spirituality through magenta’s link to the crown chakra. This symbolises higher thinking, reflecting our approach to meaningful design. We always knew pink was powerful! 

 

Get in touch today to discuss your brand colours and how we can help you to create branding that really resonates with *your* audience!  

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