The Rotary Club of Stafford Castle were presented with the opportunity of organising a Fireworks Extravaganza in aid of local Charities. The club recognised the need to have an effective Marketing strategy to enable us to engage with the public. This was even more crucial as there was very little time to get the program up and running to inform the public of the event. It was clear to us that we would benefit from outside expertise and we approached Be Smart Design to see what they could provide. What they came up with was a combination of traditional marketing material like flyers and banners with an extensive and integrated Social Media campaign. With their help the show was a great success raising thousands of pounds for local charity. The guys at Be Smart Design were totally engaged in the entire process and we were delighted with the results.
Rachel Elnaugh, Entrepreneur, former BBCTV Dragons’ Den Dragon, creator of ‘Red Letter Days’, published author, professional speaker and mentor explains how Be Smart Design created a “powerful personal brand for her client.”
Sarah Archer from Hydesville Tower School describes how we “really got it” when evolving and producing their school newsletter.
Steve Barnes from social business Bromford explains why he uses Be Smart Design; he says in his own words “our brand is in safe hands.“
Be Smart were recommended to us by our printers as we were looking to develop a new brand for a service we were creating. The approach that Philippa suggested in coming up with the name and the brand was inclusive of staff and allowed us to develop something that everyone bought into. Philippa held a workshop with staff to look at the existing service, their vision of what the new service should be and how it could look in 20 years. This strategic approach allowed us to agree on a name that would be sustainable into the future. Amethyst Living launched in April and we are working with the Smart Ideas team to develop supporting marketing material. The team and the organisation are really happy with the look and feel of the brand and we hope to work together on a number of other projects in the future.
The team are so flexible and professional to work with, offering design advice and evidence based experience to help us deliver the content in the best possible way. They then moved on to create an Infographic as part of an internal campaign to explain the complexities of the financial situation facing the Fire Service as a result of the Government’s Comprehensive Spending Review and its impact on the staff. This proved to be a complete success, especially with hard to reach personnel and became the basis of face to face discussions around this difficult subject.
In a very short space of time the team at Smart had immersed themselves within our culture and delivered a phenomenal piece of artwork that was exactly what we were looking for. Having worked in the past with agencies that need significant guidance and hand holding that can sometimes be more hard work than producing the work in house, it was a breath of fresh air to find a team that were on our wavelength from the get go.