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The knowledge centre

Take 5, grab a coffee and have a read through the knowledge centre.

Pink is back! The Influence of Pink in Brand and Design

Well tickle us pink (yeah, we know), because today we’re talking about one of our favourite colours that’s taken the throne once again – pink! It’s bold, it’s vibrant, and

Proudly Authentic: Brands That Avoid Rainbow Hype And Show Genuine Pride

Pride Month is here, and with it we’re going to see a whole slew of rainbow branding and products. Now don’t get us wrong, we love to see the colours

Colour psychology and the King’s portrait: the furore

Unless you’ve been living under a rock (which just can’t be comfortable), you’ll definitely have heard about the uproar caused by the King’s portrait. It’s certainly kept the newspapers busy!
A Guide for Design Clients

A Guide for Design Clients: How prepping your brief better could save you time, money and a headache!

Are you a design client looking to streamline your collaboration with a design agency? Do you want to ensure your projects stay on budget and are delivered promptly? Or have
annual report

Cracking the Comms Code: Let’s Conquer The Annual Report Labyrinth

It’s time to venture into the labyrinth that is the annual report – those enigmatic puzzles of paperwork that both challenge and intrigue us! We get it, the struggle is
annual report

Unlocking the Recipe: The Key Ingredients for Your Social Housing Annual Report

Grab your aprons and preheat those ovens—it’s time to get that annual report cooking! Just like baking a cake, creating your annual report requires the perfect blend of ingredients and

Calling all Comms people in Social Housing! Feeling overwhelmed about annual reports?

At Be Smart Design, we understand the pressures that come with annual report season for social housing providers. That’s why we’re thrilled to announce our latest campaign, ‘Be Smart Stress

The art of visual storytelling: how to use design to tell your story

In a world that’s chock-a-block with content, it’s not just what you say but how you say it that counts. The art of visual storytelling is the secret weapon to

7 hot branding topics of the year

We’re coming to the end of 2023, so we wanted to share the hottest branding topics that are currently setting the industry ablaze. At Be Smart, we pride ourselves on


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