Why a Unique Selling Point (USP)?

USPWe’re currently going through a review of all of our current marketing as we’ve started to work with a new coach who is putting us through our paces.

One of the key areas we’re looking at is our Unique Selling Point (USP). A unique selling point is just that – it’s what makes you unique and helps your customers by saving them time when they are considering buying a product or service. It makes the decision easy for them. Continue reading