The four ingredients for direct mail success

Direct mail has long been an effective, relatively cost efficient way to reach buyers. But many small businesses simply fail to see its value. Maybe that’s an honest mistake. After all, you can tell from all of the direct mail you receive, and then promptly discard, that most of it’s pure junk.

The watchword of reaching buyers today isn’t as simple as some business owners believe. The solution isn’t Facebook. It isn’t Twitter. It’s not print advertising or blogging. No the solution to reaching and influencing a maximum number of qualified buyers is in multi-channel marketing.

And direct mail is a channel that should have a greater role in many businesses’ overall marketing strategy, especially businesses with a local customer base. Continue reading