A creative, alternative approach for an ad campaign

It’s a breath of fresh air to see something promoted in a different way – this ad campaign sets itself apart from the normal ads promoting hotels that you see.

Corinthia Hotel London, a new luxury hotel which opened in April, has launched a press ad campaign. The campaign, made by WCRSandCo, uses 16 different print executions to highlight the unique elements of the hotel, which include the largest suite in London. The illustrations use a black background and vibrant colours to demonstrate facts such as that Corinthia Hotel and Renaissance master Michelangelo both used the same marble.

Thanks to Campaign Live.