Be Smart were recommended to us by our printers as we were looking to develop a new brand for a service we were creating. The approach that Philippa suggested in coming up with the name and the brand was inclusive of staff and allowed us to develop something that everyone bought into. Philippa held a workshop with staff to look at the existing service, their vision of what the new service should be and how it could look in 20 years. This strategic approach allowed us to agree on a name that would be sustainable into the future. Amethyst Living launched in April and we are working with the Smart Ideas team to develop supporting marketing material. The team and the organisation are really happy with the look and feel of the brand and we hope to work together on a number of other projects in the future.
In a very short space of time the team at Smart had immersed themselves within our culture and delivered a phenomenal piece of artwork that was exactly what we were looking for. Having worked in the past with agencies that need significant guidance and hand holding that can sometimes be more hard work than producing the work in house, it was a breath of fresh air to find a team that were on our wavelength from the get go.
Be Smart Design produce our staff magazine ‘Burning Issues’ four times a year. The magazine has been revamped by them and has brought a fresh revitalisation to the publication which has received huge amounts of positive feedback. The team are so flexible and professional to work with, offering design advice and evidence based experience to help us deliver the content in the best possible way. They then moved on to create an Infographic as part of an internal campaign to explain the complexities of the financial situation facing the Fire Service as a result of the Government’s Comprehensive Spending Review and its impact on the staff. This proved to be a complete success, especially with hard to reach personnel and became the basis of face to face discussions around this difficult subject. Sharing best practice is always in our mind and this campaign was quickly snapped up by other fire services and public sector organisations. We are looking forward to phase two now. Be Smart really get it; they talk to you, listen and help you shape things moving forward.