Why a Unique Selling Point (USP)?

USPWe’re currently going through a review of all of our current marketing as we’ve started to work with a new coach who is putting us through our paces.

One of the key areas we’re looking at is our Unique Selling Point (USP). A unique selling point is just that – it’s what makes you unique and helps your customers by saving them time when they are considering buying a product or service. It makes the decision easy for them. Continue reading

The four ingredients for direct mail success

Direct mail has long been an effective, relatively cost efficient way to reach buyers. But many small businesses simply fail to see its value. Maybe that’s an honest mistake. After all, you can tell from all of the direct mail you receive, and then promptly discard, that most of it’s pure junk.

The watchword of reaching buyers today isn’t as simple as some business owners believe. The solution isn’t Facebook. It isn’t Twitter. It’s not print advertising or blogging. No the solution to reaching and influencing a maximum number of qualified buyers is in multi-channel marketing.

And direct mail is a channel that should have a greater role in many businesses’ overall marketing strategy, especially businesses with a local customer base. Continue reading

Join us at the largest networking event in the UK!

TBNS2015_banner_exhibiting_200x200pxWell we are very pleased with ourselves! We’ve just managed to bag the last stand at The Business Networking Show on Friday 18th September 2015. Why not come along and join us? It’ll be fun.

The Business Networking Show is like 3 shows in one with a full programme of major speakers like Will King from King of Shaves, Brad Burton from 4N Networking and Reuben Singh from All Day PA, a full-size exhibition (come and see us) and a full day of networking as well.

The event will be held at Wolverhampton Racecourse, Dunstall Park, Wolverhampton, West Midlands WV6 OPE from 10am-4pm

You can find how to get there here

Book a ticket here

Right best get ordering some exhibition goodies 🙂

 

 

Five biggest mistakes – keywords

In simple terms, keywords are the things people search for on Google. Everybody knows keywords are important. But in my experience, there’s a whole lot about keywords that business owners don’t know. And it’s really costing them.

What works in keyword techniques and strategies is always changing. The methods that got you to the top just a couple of years ago have changed. Your business has to be able to keep up with the latest trends if you’re going to win today’s business battles.

If keywords are going to grow your business, you’ll need to be smart, thorough and consistent. Too many small businesses are zero for three here. Continue reading