In our autumn newsletter we talk about a couple of recent projects for Staffordshire’s Firework Extravaganza and the new Awards identity for Staffordshire Fire and Rescue, together with a round up of top tips on internal communications for internal comms managers. We’ve even got naughty Darcie Dawg in the mix! Continue reading
Following internal feedback from their colleagues, Staffordshire Fire and Rescue Service
(SFRS) decided to give their staff recognition awards a complete overhaul for 2017. Be Smart Design were asked to create a dynamic and fresh new awards identity and style to really make ‘staff’ the main focus. Continue reading
I can’t tell you how many times over the years, we’ve poured blood sweat and tears into a project, only to get to the finished concept and that wonderful question comes along ‘one last thing, can we make the logo bigger?’
Tumbleweed rolls, the world stops… our world ends….
This happened again recently and it prompted me to write this post. I think this is possibly THE most dreaded question us designers dread!
So here’s 4 reasons NOT to make the logo bigger! Continue reading
This is an article from our most recent newsletter, Smart Talk. If you’d like a copy grab one here.
Print this off, grab yourself a coffee and get all of these done at the weekend. Easy peasy, you can start ranking next week!
Make sure your page titles are unique, don’t repeat words and are relevant to your business.
Roof tiles, floor tiles, wall tiles
Tiles, ceramic tiles, square tiles, red tiles, blue tiles, plastic tiles, wall treatments, concrete render, wall render
Direct mail or email?
Which is the better way to reach your customers and get them to buy from you? This is one of the most frequently asked questions we get asked and this article discusses pros and cons of both.
Using opt-in e-mail can be a great way to generate leads and sales, but so can regular snail mail. Here’s a quick guide to the pros and cons of both direct mail and email to help you choose the right way to contact prospects and build your business. Continue reading