Here at Be Smart Design (formerly Smart Ideas Design) we craft creative and engaging design that delights our clients and produces results for them. On 26th June 2015, we changed our name from Smart Ideas to Be Smart… find out the lowdown here.


Our design work inspires a reaction in our clients’ customers, whether that be increased sales and brand awareness or the engaging of teams. We inspire our clients to be brave – to work in partnership with us to develop an idea that will really work.


Every client we work with is wowed by our creative concepts and more wowed by the results that follow. In everything we do we start out with a very clear objective of what we are trying to achieve and deliver results in spadefuls.

Some of the lovely clients we have worked with…

Philippa and her team really get to grips with the issues and in my book go much deeper than other agencies in terms of getting the real brief out of us. They really make us think and without doubt it leads to a much better end result.

Susan Knights, Waste Water Transformation Programme, Severn Trent Water

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Recent Projects

View Portfolio
Staffordshire Fire and Rescue
Branding, Print
Corporate Safety Plan – ‘Have your say’
Staffordshire County Council
Branding, Identity, Print
The Healthy Hub
Infographic, Print
TUCO Exhibition
Liverpool School of Tropical Medicine
Prospectus 2016/17
Staffordshire Pension Fund
Branding, Identity, Print
Annual Report & Accounts 2014/15